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Welcome to my Page!

I’m Max. Here’s a bit about me.

Counsellor, trainer and licensed instructor

I have supported people in the Southwest of England for over 25 years in the areas of domestic abuse, young people’s issues, living with HIV, sexual orientation, sexuality and gender identity (LGBTQ+). As well as founding It’s All About You Wellbeing in 2008 and running all aspects of the company, I am a counsellor, trainer and licensed instructor for “Feel The Fear and Do It Anyway”® . I am self-employed as Max Cohen Wellbeing Services and incorporate all these parts into my business.


I work with young people (18+) and adults on all issues including LGBTQ+ issues, questioning gender identity (trans+, genderqueer, non-binary) and sexual orientation, sexuality, living with HIV, domestic abuse, victims of crime and work related problems such as discrimination.



Qualifying as a counsellor in 2008, my approach is integrative, which means we work together to help you feel easier about the things that are getting you down or have kept you stuck or overwhelmed or not able to cope. I use models, techniques and approaches that are specific to your needs which may include talking, drawing, visual imagery, using objects in a sand tray, mindfulness exercises, assertiveness skills and self-care tools.

I regularly update my professional development. Recently I have been on courses to do with shame and mindfulness.

Client feedback

Clients who have had sessions with me have said that I’m a good listener, I created a place in which they felt safe and could explore their feelings and thoughts, that I gave them information that explained the models and techniques we used and that I gave useful information for example, on-line support, support groups, exercises or actions they could take away with them to use at home.

Other work

I’m an experienced trainer and group facilitator. I deliver LGBTQ+ awareness sessions to other professionals, organisations and in workplaces. I have also run groups and courses on compassionate mindfulness, living positively with HIV and surviving domestic abuse.

I am a licensed instructor for “Feel The Fear and Do It Anyway”®, which is a personal development book written by Susan Jeffers, and deliver sessions face-to-face and online to individuals and to groups.


I have a Diploma in HR management and I’m experienced in managing teams supporting employees and clients in the community. I’m knowledgeable about policies and best practice in relation to anti-discrimination, equality and inclusion. I have also worked with groups of service users to consult them about improving the quality of customer service.

I am on currently a student on the The Lloyds Bank Social Entrepreneurs Start Up Programme, in partnership with the School for Social Entrepreneurs, and jointly funded by The National Lottery Community Fund.

Max Cohen

Wellbeing Services

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Videos about my services coming soon!
Check out the
 YouTube channel
  • Facebook
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My qualifications and the professional bodies I’m registered with:


  • BSc Econ (Hons) in Psychology (1990)

  • Certificate in Counselling Skills (1999)

  • City & Guilds Certificate in Teaching Adults (2003)

  • Diploma in Counselling (2008) & Registered Member of the British Association of Counselling and Psychotherapy - MBACP Register No. 58366

  • Diploma in Human Resource Management (2016) 

  • Accredited Gender, Sex and Relationship Diversities Therapist (Pink Therapy) 

  • Licensed instructor for “Feel The Fear and Do It Anyway”®

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Check out the upcoming talks and book in now for individual and group sessions.

Max holding "Feel The Fear and Do It Anyway" 

on World Book Day 2020

"Feel The Fear and Do It Anyway”®


By Susan Jeffers 

  • Personal development based on the award winning book

  • Individual sessions and groups courses

  • Face to face or on-line

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LGBTQ+ awareness training 


For professionals, groups and organisations

It’s All About You Wellbeing Workshops

Practical and emotional support for trans+ people

All services are confidential and data is kept secure complying with GDPR. Please see the data and privacy policies.

Fees: Please do get in touch to discuss your needs, whether you’re looking for individual counselling, or to put on an LGBTQ+ awareness session for a group of professionals, a Feel The Fear course for employees or a personal development course for a group of clients.

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The Practice Rooms 


15-16 Castle Street,




Booked appointments only.

Please do not write to this address or drop in.

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