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Max Cohen

Wellbeing Services

         Welcome to my Page!
I’m Max. Here’s a bit about me

Counsellor, trainer and group facilitator - Norwich and on-line


I have supported people in England for over 25 years in the areas of domestic abuse, young people’s issues, living with HIV, sexual orientation, sexuality and gender identity (LGBTQ+). As well as founding It’s All About You Wellbeing in 2008 and running all aspects of the company, I am a counsellor (individuals and couples), trainer and group facilitator. I am self-employed as Max Cohen Wellbeing Services and incorporate all these parts into my business. I now see clients all over the world.


I work with young people (18+) and adults on all issues including LGBTQ+ issues, questioning gender identity (trans+, genderqueer, non-binary) and sexual orientation, sexuality, living with HIV, recovering from domestic abuse, victims of crime and work related problems such as discrimination. I am an Advanced Accredited Gender, Sex and Relationship Diversities Therapist with Pink Therapy.



Qualifying as a counsellor in 2008, my approach is Integrative, which means we work together to help you feel less stuck, anxious or overwhelmed. I use models and techniques that are specific to your needs - these may include talking, drawing, visual imagery, using objects in a sand tray, mindfulness exercises, assertiveness skills and self-care tools.

I regularly update my professional development. Recently I have been on courses on Counselling Couples, Shame, Mindfulness and Understanding Autism (Level 2).

Client feedback

Clients who have had sessions with me have said that I’m a good listener, I created a place in which they felt safe and could explore their feelings and thoughts, that I gave them information that explained the models and techniques we used and that I gave useful information for example, on-line support, support groups, exercises or actions they could take away with them to use at home.

Other work

I’m an experienced trainer and group facilitator. I deliver LGBTQ+ awareness sessions to other professionals, organisations and in workplaces. I have also run groups and courses on compassionate mindfulness, living positively with HIV and surviving domestic abuse.

I qualified as an instructor in 2019 for Feel The Fear and Do It Anyway”®, which is a personal development book written by Susan Jeffers. Up until 2024 I delivered sessions face-to-face and online to individuals and to groups.


I have a Diploma in HR management and I’m experienced in managing teams supporting employees and clients in the community. I’m knowledgeable about policies and best practice in relation to anti-discrimination, equality and inclusion. I have also worked with groups of service users to consult them about improving the quality of customer service.

In 2021 I completed the Social Entrepreneurs Start Up Programme, in partnership with the School for Social Entrepreneurs, and jointly funded by Lloyds Bank and The National Lottery Community Fund.

I am a member of the Compassionate Mind Foundation and presented at the 2023 International Conference symposium in Birmingham about Transitions in Identity.

Check out my
 YouTube channel
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Max presenting at the

Compassionate Mind Foundation

conference in 2023



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My qualifications and the professional bodies I’m registered with:


  • BSc Econ (Hons) in Psychology (1990)

  • Certificate in Counselling Skills (1999)

  • City & Guilds Certificate in Teaching Adults (2003)

  • Diploma in Counselling (2008) & Registered Member of the British Association of Counselling and Psychotherapy - MBACP Register No. 58366

  • Diploma in Human Resource Management (2016) 

  • Advanced Accredited Gender, Sex and Relationship Diversities Therapist (Pink Therapy) 

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  • Individuals and couples

  • Face to face in Norwich 

  • Additional travel costs if out of Norwich

  • On-line via  Zoom or other on-line video

  • Individuals £55 - £80 per hour session (reductions available)

  • Couples £75 - £95 per hour (90 minute sessions available)

  • Max Cohen's Information about counselling and contract 

LGBTQ+ awareness training 


  • Safe and supportive

  • Quality training with examples of lived experience

  • For professionals, groups and organisations

  • 2, 3 or 6 hour sessions

  • Free initial consultation to discuss needs

  • Can travel from Norwich base 

  • Cost to be arranged

Wellbeing Workshops 

  • Safe and supportive sessions for trans+ or LGBTQ+ adults 

  • Face-to-face or on-line

  • Session options - 2 or 3 hours or 6 x 2- hour sessions 

  • Useful resource lists

  • Free initial consultation to discuss needs

  • Can travel from Norwich base 

  • Cost to be arranged

  • Please do get in touch to discuss your needs (for example, an accessible room, easy access for neurodivergent people, BSL interpreters), whether you’re looking for individual or couples counselling, to put on an LGBTQ+ awareness session for a group of professionals, a Feel The Fear course for employees or a personal development course for a group of clients.

  • We can arrange a 20 minute initial session online or on the phone.

  • Then we meet either face-to-face in my Norwich counselling room, a venue that you book or on-line

  • All services are confidential and data is kept secure complying with GDPR. Please see the data and privacy policies.


Tel: 07500 015574         Email:

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The Practice Rooms 


9/11 Lower Goat Lane,




Booked appointments only.

Please do not write to this address or drop in.

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