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Welcome to my Page!
I’m Max. Here’s a bit about me.

Counsellor, trainer and licensed instructor - Exeter and on-line

Individuals and couples


I have supported people in the Southwest of England for over 25 years in the areas of domestic abuse, young people’s issues, living with HIV, sexual orientation, sexuality and gender identity (LGBTQ+). As well as founding It’s All About You Wellbeing in 2008 and running all aspects of the company, I am a counsellor, trainer and licensed instructor for “Feel The Fear and Do It Anyway”® . I am self-employed as Max Cohen Wellbeing Services and incorporate all these parts into my business.


I work with young people (18+) and adults on all issues including LGBTQ+ issues, questioning gender identity (trans+, genderqueer, non-binary) and sexual orientation, sexuality, living with HIV, recovering from domestic abuse, victims of crime and work related problems such as discrimination.



Qualifying as a counsellor in 2008, my approach is Integrative, which means we work together to help you feel less stuck, anxious or overwhelmed. I use models and techniques that are specific to your needs - these may include talking, drawing, visual imagery, using objects in a sand tray, mindfulness exercises, assertiveness skills and self-care tools.

I regularly update my professional development. Recently I have been on courses on Counselling Couples, Shame, Mindfulness and Understanding Autism (Level 2).

Client feedback

Clients who have had sessions with me have said that I’m a good listener, I created a place in which they felt safe and could explore their feelings and thoughts, that I gave them information that explained the models and techniques we used and that I gave useful information for example, on-line support, support groups, exercises or actions they could take away with them to use at home.

Other work

I’m an experienced trainer and group facilitator. I deliver LGBTQ+ awareness sessions to other professionals, organisations and in workplaces. I have also run groups and courses on compassionate mindfulness, living positively with HIV and surviving domestic abuse.

I am a licensed instructor for “Feel The Fear and Do It Anyway”®, which is a personal development book written by Susan Jeffers, and deliver sessions face-to-face and online to individuals and to groups.


I have a Diploma in HR management and I’m experienced in managing teams supporting employees and clients in the community. I’m knowledgeable about policies and best practice in relation to anti-discrimination, equality and inclusion. I have also worked with groups of service users to consult them about improving the quality of customer service.

I recently completed the Social Entrepreneurs Start Up Programme, in partnership with the School for Social Entrepreneurs, and jointly funded by Lloyds Bank and The National Lottery Community Fund. Find out more by viewing my graduation video.

Max Cohen

Wellbeing Services

Check out my
 YouTube channel
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Max holding "Feel The Fear and Do It Anyway" 

on World Book Day 2020

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My qualifications and the professional bodies I’m registered with:


  • BSc Econ (Hons) in Psychology (1990)

  • Certificate in Counselling Skills (1999)

  • City & Guilds Certificate in Teaching Adults (2003)

  • Diploma in Counselling (2008) & Registered Member of the British Association of Counselling and Psychotherapy - MBACP Register No. 58366

  • Diploma in Human Resource Management (2016) 

  • Accredited Gender, Sex and Relationship Diversities Therapist (Pink Therapy) 

  • Licensed instructor for “Feel The Fear and Do It Anyway”®

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"Feel The Fear and Do It Anyway”®


By Susan Jeffers 

  • Personal development based on the award winning book

  • Individual sessions and groups courses

  • Face to face or on-line

  • Individuals £50 - £65 per hour session (reductions available)

  • Couples £75 - £95 per hour (90 minute sessions available)

  • Group courses - cost to be arranged

LGBTQ+ awareness training 


  • For professionals, groups and organisations

  • 2, 3 or 6 hour sessions

  • Free initial consultation to discuss needs

  • Can travel from Exeter base 

  • Cost to be arranged



  • Individuals and couples

  • Face to face in Exeter 

  • Additional travel costs if out of Exeter

  • On-line via  Zoom or other on-line video

  • Individuals £50 - £65 per hour session (reductions available)

  • Couples £75 - £95 per hour (90 minute sessions available)

  • Max Cohen's Information about counselling and contract 

Wellbeing Workshops 

  • Safe and supportive sessions for trans+ or LGBTQ+ adults 

  • Face-to-face or on-line

  • Session options - 2 or 3 hours or 6 x 2- hour sessions 

  • Useful resource lists

  • Free initial consultation to discuss needs

  • Can travel from Exeter base 

  • Cost to be arranged

  • Please do get in touch to discuss your needs (for example, an accessible room, easy access for neurodivergent people, BSL interpreters), whether you’re looking for individual counselling, to put on an LGBTQ+ awareness session for a group of professionals, a Feel The Fear course for employees or a personal development course for a group of clients.

  • We can arrange a 20 minute initial session online or on the phone.

  • Then we meet either face-to-face in my Exeter counselling room, a venue that you book or on-line

  • All services are confidential and data is kept secure complying with GDPR. Please see the data and privacy policies.


Tel: 07500 015574         Email:

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The Practice Rooms 


15-16 Castle Street,




Booked appointments only.

Please do not write to this address or drop in.

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