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About us

It's All About You Wellbeing (IAAYW) was established in 2008 by Max Cohen to enable people in South West England to find LGBTQ+ -affirmative counsellors and other wellbeing practitioners. 

Since this time we have evolved and are very proud to announce that as of 9th April 2021we have become a Community Interest Company (CIC).  This means that we have strengthened our commitment to providing support and resources to our clients and customers in ways that are meaningful to them. We'll be applying for funding and sponsorship over the coming months to enable this to happen.


We have three Directors (Max, Katherine and JC) alongside a fantastic group of enthusiastic Members who are all passionate about the social benefit that IAAYW can make to its beneficiaries, LGBTQ+ clients, family members, allies and the professionals who work with them.

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Our stall at Exeter Pride 2022

Read all about our
mission, vision and values in our
Social Impact Report -

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Rainbow Fayre, Exeter 2023

Aims for 2024

Our aim for It’s All About You Wellbeing is for it to become a resource which: 

  • Enables LGBTQ+ people and their families to access wellbeing services that are delivered affirmatively to meet their needs 

  • Supports practitioners in their personal and professional development – through training, supervision, mentoring and networking 

  • Continues to be committed to Banning the practice of conversion therapy  The Memorandum of understanding,  View a webinar to explain more about this   

  • Increases our focus on diversity and inclusion of under represented groups in LGBTQ+ communities, such as people from Black and ethnic minoritised  backgrounds, people living with disabilities, older people and people across a spectrum of neuro-diversity

  • Becomes a sustainable organisation in which to develop our services 

We're proud to work alongside Rainbow Lottery,

the UK's first lottery dedicated to supporting LGBTQ+ good causes. You could win up to £25,000, and also help us to reach our target :)

If you'd prefer to make a donation instead
please find our bank details here

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